Filmmaker opens up about business shortcomings and the future of his studio
Bollywood filmmaker and producer Karan Johar has made a rare confession about his business weaknesses, admitting he is the “worst negotiator” following the sale of 50 percent of Dharma Productions — his famed film banner — for Rs 1,000 crore to Serum Institute CEO Adar Poonawalla.
The high-profile deal marks a new chapter for Dharma Productions, one of India’s most influential film studios, as it aims to expand into global entertainment and digital ventures through its subsidiaries Dharmatic Entertainment, Dharma 2.0, and DCA Talent Management.
‘Apoorva is the brain, I’m the creative force’
In a recent interview, Karan Johar opened up about the division of responsibilities within his company, acknowledging that while he steers the creative vision, business strategy has always been led by Apoorva Mehta, Dharma’s long-time CEO and Johar’s close confidant.
“My business acumen is not the sharpest. Apoorva is the brain behind Dharma, Dharmatic, Dharma 2.0, DCA — everything. I’m the creative source,” Johar said.
The filmmaker praised Mehta’s leadership in shaping Dharma into a powerhouse brand synonymous with modern Bollywood, adding that he prefers to focus on storytelling, talent development, and content creation.
Selling half of Dharma: a calculated step forward
Reflecting on the deal with Adar Poonawalla, Johar explained that selling 50 percent of the company was a strategic decision designed to accelerate growth and future-proof Dharma for the evolving entertainment landscape.
“It was the right decision because I knew that 50 crore could become 1,500 crore with the right investment,” he said. “It allowed us to move the company forward.”
The partnership aims to strengthen Dharma’s financial base and global presence, positioning it for bigger ventures across film, streaming, and digital content.
Karan Johar’s candid admission
Despite the monumental success of the deal, Johar was refreshingly honest about his lack of negotiation skills.
“I’m the worst. I should never be in the negotiation room because I’ll always give up more and receive less,” he laughed, revealing a self-deprecating humor that fans found both relatable and rare among industry leaders.
The confession offers a glimpse into Johar’s humility and creative-first mindset, even as Dharma continues to grow into a multimedia empire under his leadership.
